Trusted by the world’s biggest brands.

World-class producing and production consultation for the Middle East.

Global standards. Regional expertise.

Photo of Karen Coetzee, film producer and consultant, Central Films Dubai

About

Committed to elevating film production across the Middle East.

Central Films is led by Karen Coetzee, a film producer and consultant with more than 25 years in the industry, including over 20 years of delivering film productions in the Middle East. Based in the UAE, we operate all over the Arabian Gulf Region of Bahrain, Oman, Qatar, Saudi Arabia and UAE, servicing international commercials and large-scale shoots for some of the world’s biggest brands.
See Our recent Work

Central Films Collaborators

Jax Dyer
Long Form | Development
Producer
Jax provides senior production consultancy, project structuring and execution oversight for international studios, agencies, brands and government entities producing content in the region.
Irene Proimos
Producer scripted and un-scripted formats |
Regional Incentive Specialist
Specialising in large-scale scripted and non-scripted content, live experiences, and documentary formats. She loves a challenge and brings strong expertise in regional production, incentives, logistics, and on-ground delivery across studio and location environments.
Irene is also certified with BAFTA and albert as Sustainability
Champion, supporting responsible and sustainable production practices.
Carrie Ryan
Creative Producer
TV Commercials
Carrie is a Commercial Producer specializing in high-end TV advertising, known for being a trusted creative partner to directors. Expert at protecting the director’s vision while maintaining rigorous budget oversight, ensuring seamless delivery that satisfies both creative ambition and client expectations.
Tina George
Producer | UAE & Australia
Tina is a Producer specialising in commercials and branded content across the GCC. With a background in IT, she applies a systems-driven approach to complex, cross-border productions where scale, confidentiality and coordination demand experienced oversight. Based between Dubai and Melbourne, she is also developing new media and tech solutions for production workflows.
Danata
Lamadaeva
Production Co-ordinator |
Graphic Designer |
Researcher
Danata specialises in commercial and multimedia production coordination in the UAE. With a film production background, she brings creative understanding to logistics, workflow management, and cross-departmental collaboration
ensuring productions run efficiently from start to finish.

Services

We connect people, resources and ideas to make filming happen.

Our strength lies in film project execution, assembling the right production teams, navigating complex filming locations, and delivering results with efficiency and reliability.

For International Clients

SEAMLESS
PRODUCTION
End-to-end support for commercials, branded content, and large-scale shoots.
TRUSTED EXECUTION
Handling permits, crews, logistics, and suppliers with reliability and speed.
ON-THE-GROUND KNOWLEDGE
20+ years producing in the UAE, with growing expertise in Saudi Arabia.

For Studios, Commissions & Institutes

ADVISORY SUPPORT
Helping facilities and film studios strengthen their offerings for international and local productions.
INDUSTRY GUIDANCE
Explaining what global producers, directors and agencies expect when they come to the region.
ATTRACTING
GLOBAL WORK
Leveraging networks to bring in international shoots and matching them with the right people and infrastructure.
“We are a proven bridge between international clients and the fast-evolving UAE and Saudi film industry. Central Films provides practical, execution-driven support that turns strategy into action, and we understand both the creative vision and the production realities.”
Karen Coetzee, CEO & Principal Producer

Our Work

Production shaped by experience.

Over the years, we’ve helped deliver TV commercials, TV series, Branded Content, Social Media for some of the world’s most recognised brands, from automotive and fashion to technology and lifestyle.

TOYOTA GR GAZOO

Porsche Presents Speed of Light Featuring David Guetta

The New BMW M2 CS

J Balvin featuring Chencho Corleone – Polvo de tu Vida

Roger Federer. Uniqlo LifeWear

GUERLAIN Dylan Wang

Hyundai Azera 30

See Our recent Work

Our Clients

“From building a tomato farm in middle of desert back in 2007, Sandboarding in desert, crazy wingsuit flying through Dubai Marina in 2019, and more, Karen and Ian have been long friends, supporter of lot of Korean Commercials shooting in Dubai, they were always focused, determined, willing to challenge in any circumstances, they were the greatest in every moment. Love them like my family, Central Film is the place that you must go for in Middle East region.”
TJ Shon
Owner, Producer TJ Shon
FM Films Pty Ltd, Korea
“Karen is an exceptional producer! 😊”
Mihaela Chifor
Owner, Executive Producer
Skylite Studios, Germany
“Karen is the go to production for us in the UAE. We have shot with Karen multiple times. A lot of car commercials. All very successful. Karen is a great producer, always makes a smooth experience. Hoping to shoot with her again soon!”
Jun Yoshikawa
Producer, AOIPro. Global, Japan
“Karen navigated us safely through countless “red dots” on a very complex production with last-minute location changes and unexpected challenges. You name it, we had it all. She’s exactly the kind of producer you want when the stakes are high — resourceful, calm, and always delivering (not just cherry pickers). South African service mindset thriving in the Middle East. (And yes… we even managed to make her start smoking again! But we are not proud of it)”
Auro Stagge
Executive Producer Hochkant Film GmbH & Co. KG, Germany

Let’s chat!

Building 8, Dubai Media City, Dubai, United Arab Emirates

(+971) 050 640 4672

karen@centralfilms.com