Dubai's #1 film production service company

Trusted by the world’s biggest brands.

World-class producing and production consultation for the Middle East.

Global standards. Regional expertise.

Porsche Presents Speed of Light Featuring David Guetta

Our Clients

“From building a tomato farm in middle of desert back in 2007, Sandboarding in desert, crazy wingsuit flying through Dubai Marina in 2019, and more, Karen has been a long friend, supporter of lot of Korean Commercials shooting in Dubai, they were always focused, determined, willing to challenge in any circumstances, they were the greatest in every moment. Love them like my family, Central Film is the place that you must go for in Middle East region.”

TJ Shon
Owner, Producer TJ Shon
FM Films Pty Ltd, Korea

“Karen is an exceptional producer! 😊”

Mihaela Chifor
Owner, Executive Producer
Skylite Studios, Germany

“Karen is the go to production for us in the UAE. We have shot with Karen multiple times. A lot of car commercials. All very successful. Karen is a great producer, always makes a smooth experience. Hoping to shoot with her again soon!”

Jun Yoshikawa
Producer, AOIPro. Global, Japan

“Karen navigated us safely through countless “red dots” on a very complex production with last-minute location changes and unexpected challenges. You name it, we had it all. She’s exactly the kind of producer you want when the stakes are high — resourceful, calm, and always delivering (not just cherry pickers). South African service mindset thriving in the Middle East. (And yes… we even managed to make her start smoking again! But we are not proud of it)”

Auro Stagge
Executive Producer Hochkant Film GmbH & Co. KG, Germany

Photo of Karen Coetzee, film producer and consultant, Central Films Dubai

About

Committed to elevating film production across the Middle East.

TV Commercials • Feature Films • TV Series • AI • Microdrama • Documentaries • Immersive Entertainment • Attraction-Media • Exploring Gaming

Central Films is led by Karen Coetzee, a film producer and consultant with more than 25 years in the industry, including over 20 years of delivering film productions in the Middle East. Based in the UAE, we operate all over the Arabian Gulf Region of Bahrain, Oman, Qatar, Saudi Arabia and UAE, servicing international commercials and large-scale shoots for some of the world’s biggest brands.

See Our recent Work

Our Team

Around Karen stands a team of senior women — each chosen, not gathered — whose disciplines span development, scripted and unscripted features and tv series, commercials, branded content, events and emerging formats like AI and microdrama. Together they cover every platform and format a modern production demands. Deep bench. One standard.

Jax Dyer

LONG FORM | DEVELOPMENT

Senior production consultancy, project structuring and execution oversight for international studios, brands and government entities.

Mina Kavcar

EVENT PRODUCER | MEDIA MONETIZATION

Fifteen years founding and scaling media ventures; specialises in branded content, monetization and cross-border partnerships, and works in five languages.

Irene Proimos

SCRIPTED & UNSCRIPTED | INCENTIVES

Large-scale scripted, unscripted and documentary delivery, plus regional incentives — BAFTA- and albert-certified Sustainability Champion.

Carrie Ryan

CREATIVE PRODUCER | COMMERCIALS

High-end commercial producer and trusted director’s partner, protecting the creative vision while holding the budget line.

Tina George

PRODUCER | UAE & AUSTRALIA

Commercials and branded content across the GCC, bringing an IT background and systems discipline to complex, confidential cross-border shoots.

Danata Lamadaeva

COORDINATION | DESIGN | RESEARCH

Commercial and multimedia coordination, turning a film-production background into tight logistics and workflow across every department.

Services

We connect people, resources and ideas to make filming happen.

Our strength lies in film project execution, assembling the right production teams, navigating complex filming locations, and delivering results with efficiency and reliability.

For International Clients

SEAMLESS
PRODUCTION

End-to-end support for commercials, branded content, and large-scale shoots.

TRUSTED EXECUTION

Handling permits, crews, logistics, and suppliers with reliability and speed.

ON-THE-GROUND KNOWLEDGE

20+ years producing in the UAE, with growing expertise in Saudi Arabia and Qatar.

For Studios, Commissions & Institutes

ADVISORY SUPPORT

Helping facilities and film studios strengthen their offerings for international and local productions.

INDUSTRY GUIDANCE

Explaining what global producers, directors and agencies expect when they come to the region.

ATTRACTING
GLOBAL WORK

Leveraging networks to bring in international shoots and matching them with the right people and infrastructure.

“We are a proven bridge between international clients and the fast-evolving UAE, Saudi and Qatar film industry. Central Films provides practical, execution-driven support that turns strategy into action, and we understand both the creative vision and the production realities.”

Karen Coetzee, Founder & Executive Producer

Our Work

Production shaped by experience.

Over the years, we’ve helped deliver TV commercials, TV series, Branded Content, Social Media for some of the world’s most recognised brands, from automotive and fashion to technology and lifestyle.